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  •   banner

    banner: this is an ad that appears on a web page which is typically hyperlinked…

  •   click

    click: a user action, such as clicking an ad with their mouse or touching the…

  •   conversion

    conversion: the measure of the number of times that a tracker has been displayed that…

  •   conversion rate

    conversion rate: the percentage of visitors to a website/app who sign up for advertised offers…

  •   CPA

    cpa: cost per action, a pricing method which calculates cost based on the number of…

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