Retargeting

 

retargeting

Have you ever visited a website and then suddenly started to see their ads in almost every website you visit? This is called retargeting. Retargeting is a cookie-based technology that uses simple a Javascript code to anonymously ‘follow’ your audience all over the Web. Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels.

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targeting & Control

No matter how memorable or interesting your business, 98% of your website visitors are going to leave without signing up, buying, or contacting you. Retargeting keeps your brand in front of them after they leave giving you a second, third, even fourth chance to bring them back to convert. This great exposure will embed your brand in your customers mind.

higher ROI

Retargeting helps us get you more out of your budget by focusing ads on the right audience. That means more savings and higher return on investment because we're reaching people who have already shown a prior interest in your offering or product, the ads get clicked on 100-400% more often leading to a much higher conversion rate.

cross platforms

An average consumer switches between browsers, platforms, and devices several times a day. Marketers who take a cross-platform approach to retargeting will find far more success than those who only pursue a single audience.

Yes, we can retarget those who visited your website on the web, on social networks such as Facebook & Twitter and on Mobile!!

interest segmentation

This allows us to target users depending on their interest level. We can choose to target those who visited the homepage, the shopping cart, the contact us page or only those who started the booking process. Those who visited the homepage can be targeted with creatives that communicate general brand awareness. If they looked at your product page, we can serve them with more specific ads around your product offerings. Regardless of user’s level of interest, audience segmentation ensures that you are serving relevant and engaging ads to those who we believe will end up buying.

targeting & control

The targeting layers are still not finished!! To ensure you will pay for the right audience, we add demographic, geographic and contextual targeting. Targeting gives you the opportunity to fine-tune your ad placements, ensuring greater relevancy and increasing ad performance.

This way we don’t waste valuable impressions on people who aren't relevant to your campaign. Further controls such as frequency capping which allows us to control how many times your ad shows to the same customer can be deployed. The second the customer buys, we can activate what is called “Burn Code”. Now we are saving you money and showing ads to the most relevant audience.